Sunday, March 25, 2012

Food writers take Chipotle to task at Edible Institute

As participants in the Fast for Fair Food were making their way back home, an event was taking place in Santa Barbara, California, that would once again highlight the contradiction between the carefully crafted public image and the on-the-ground practice of one longtime Fair Food hold-out: Chipotle Mexican Grill.

The event was the Edible Institute 2012, "a two-day gathering with some of the local food movements most influential thinkers, writers and producers," and it included speakers such as Barry Estabrook (author of "Tomatoland"), Tracy McMillan (author of "The American Way of Eating"), Helene Yorke (an executive at Fair Food partner Bon Appetit Management Company), and none other than Chipotle's very own Communications Director, Chris Arnold.

The Twitter record helps establish the events of the day:

Arnold gave an informative overview of Chipotle's committment to sustainably produced meat. But, from there, the "public speaking thing" didn't quite go as planned...

Seems that some of those present had other issues on their mind such as Daniel Klein from the Perrenial Plate:

The brave someone who did ask about the Colition of Immokalee Workers was none other that a journalist who's followed the CIW closely:

The room burst into applause. Arnold offered a non-answer, but most of the audience wasn't buying it, including Mirra Fine and Daniel Klein of The Perennial Plate:

It's nice to see that Food Movement movers and shakers won't let Chipotle off the hook when in comes to respecting the dignity and human rights of farmworkers.

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