Food writers take Chipotle to task at Edible Institute

As participants in the Fast for Fair Food were making their way back home, an event was taking place in Santa Barbara, California, that would once again highlight the contradiction between the carefully crafted public image and the on-the-ground practice of one longtime Fair Food hold-out: Chipotle Mexican Grill.

The event was the Edible Institute 2012, "a two-day gathering with some of the local food movements most influential thinkers, writers and producers," and it included speakers such as Barry Estabrook (author of "Tomatoland"), Tracy McMillan (author of "The American Way of Eating"), Helene Yorke (an executive at Fair Food partner Bon Appetit Management Company), and none other than Chipotle's very own Communications Director, Chris Arnold.

The Twitter record helps establish the events of the day:

Doing the public speaking thing this morning on a panel @edi2012.

— Chris Arnold (@ChipotleMedia) March 11, 2012

Arnold gave an informative overview of Chipotle's committment to sustainably produced meat. But, from there, the "public speaking thing" didn't quite go as planned...

Seems that some of those present had other issues on their mind such as Daniel Klein from the Perrenial Plate:

#edi2012 I know this panel is on meat... But who is going to ask#chipotle about @ciw ?

— Daniel Klein (@perennialplate) March 11, 2012

The brave someone who did ask about the Colition of Immokalee Workers was none other that a journalist who's followed the CIW closely:

And there it is... @Barry_Estabrook just tackled elephant in room. Brought up question of why @ChipotleMedia hasn't signed w/ @ciw #edi2012

— Dina Clapinski (@BeFoodSmart) March 11, 2012

The room burst into applause. Arnold offered a non-answer, but most of the audience wasn't buying it, including Mirra Fine and Daniel Klein of The Perennial Plate:

"i used to eat at @chipotle and now dont because of their refusal to work with @ciw" @perennialplate #edi2012 cc @chipotlemedia

— Mirra Fine (@kaleandcola) March 11, 2012

Turns out @ChipotleTweets and @chiptolemedia are really really nice... doesn't mean they shouldn't sign with @ciw to ensure worker's rights

— Daniel Klein (@perennialplate) March 12, 2012

It's nice to see that Food Movement movers and shakers won't let Chipotle off the hook when in comes to respecting the dignity and human rights of farmworkers.